Karlsruhe Trade Fair Center

15 - 17 February 2012

A one-day workshop on Information Design

Thursday 16 February 2012, 9:00 am - 17:30 pm, (open to all the conference delegates)

UITP’S DESIGN AND CULTURE PLATFORM & INTERNATIONAL INSTITUTE FOR INFORMATION DESIGN PRESENT:

INFORMATION NEEDS DESIGN

In an increasingly complex network, the different ridership profiles and transport and information skills of the transit users is creating new challenges. Strategically, passenger information issues are becoming increasingly important for public transport operators. Clear, readable information not only optimizes network use, it also has a positive impact on overall image. It even influences passengers’ feeling of comfort, safety and security, especially when they are in vulnerable situations (i.e. unusual or unforeseen events, complex multimodal areas, temporary or permanent passenger disability). In a situation people face daily, where speed, multiple sources and fragmented data are rife, information design makes the essential technological choices clear by focusing on perceived quality in mobility situations (readability, accessibility and uniform syntax, message precision, minimum uncertainties, fluidity and continuity of resulting actions). Passenger information is a priority focus of design. Our workshop will provide meaningful examples in this area and highlight good practices and avoidable pitfalls.

Come and listen to international speakers:

09.00	Opening by Yo Kaminagai
09.05	Keynote Speech: Guiseppe Attoma Pepe, Design Director at Attoma, Paris, France, Board Member IIID Usage journey and Masterplan
09.30	Session 1: 1. Legible London Case Study Tim Fendley, Partner, Applied_London, UK 2. Tokyo Metro´s Passenger Guidance Sign System Naotsugu Koga, Manager, Business Department, Tokyo Metro Co. Ltd., Tokyo, Japan
10:45	COFFEE BREAK
11:15	Session 2: 1. Inclusive Design Veronika Egger, Managing Director, IS Design, Vienna Austria 2. Mobile Brand and Interface Design - MVG live: Case study for Munich Public Transport Helmut Ness, Fuenfwerken, Berlin, Germany Philipp Oehrlein, Fuenfwerken, Berlin, Germany
12:30	Session 3: Social networks and digital passenger information design Marc Chataigner, Project Director, Axance, Paris, France
13:00	LUNCH
14:00	Session 4: 1. Transantiago Case Study - Design of a passenger information system for Santiago´s public transport. Carola Zurob, Designer, Pontificia Universidad Católica de Santiago, Santiago, Chile (tbc) 2. N. N. (tbc) Roland de Coster (STIB) Jim Waters (agence Minale Design Strategy)
15:00	Mulit-modal trip planners: design challanges in mixing different mobility scales in the same user interface Jonas Ask Homaa, development responsible Rejseplanen, Copenhagen, Denmark Daivde Serrault, Senior Information Architect, Voyages-sncf, Paris, France Giuseppe Attoma Pepe, Design Director at Attoma, Paris, France, Board Member IIID, Project Vianavigo and European project IC-IC
16:15	COFFEE BREAK
16:15	Session 5: 1. Passenger information design (EBSF station demonstrator) Yo Kaminagai, RATP, Paris, France Marc Aurel, Designer... 2. Experimenting intelligent street furniture in Paris Isabelle Mari, Strategic Marketing Director, JC Decaux, Paris, France
17:30	Closing Remarks
18:00	End of the Workshop