Creative and comprehensive marketing activities
Our priority objective is to attract your target groups!
Therefore, we use a cross medial marketing strategy which includes specific direct marketing, web based campaigns, advertisements in all key trade media, comprehensive press activities, and networking with well known industry associations.
Informing the sector. Stimulating visitor interest. Targeting your audience. This is what we do to enhance your exhibition performance:
- We generate attention for IT-TRANS by placing adverts in relevant sector media and online.
- We reach your target groups by inserting IT-TRANS advertising materials in the top media of the public transport sector.
- We send multiple direct mails to the international visitor data base of the KMK and the UITP as well as multiple email newsletters to interested parties.
- We use our XING group and Twitter to be part of the social media network and inform your target groups about news.
- We spread information about IT-TRANS on the industry meeting points, conferences and trade fairs.
- We address your target groups by means of public relations. More than 20 press releases will be distributed to over 100 magazines worldwide.
- We offer a variety of free printed products such as flyers, posters, stickers etc. for advertising your exhibition activities.
- We offer our exhibitors attractive conditions for electronic guest tickets. Invite your customers to your stand!
- Our online newsletters inform about the latest news of IT-TRANS including the products and services provided by our exhibitors.
We know every facet of the market! Utilise our potential!