Mobility-as-a Service (MaaS)
How MaaS is changing the Mobility Landscape
Mobility-as-a Service (MaaS) is emerging as a big game changer for the public transport sector. MaaS takes away the hassle of finding the most suitable mobility option.
IT-TRANS will invite experts from the around the world to allow you to discover the latest innovations in MaaS and also bring technology players to exhibit their solutions.
Integration of different transport services
MaaS involves the integration of different transport services (such as public transport, ridesharing, car-sharing, bike-sharing, scooter-sharing, taxi, car rental, ride-hailing and others) in one single digital mobility offer, with active mobility and an efficient public transport system as its basis.
The rise of new mobility offerings in cities comes with challenges in terms of booking and paying for these different services.
Growing demand of integrated applications
In addition, the new normal has changed travel patterns for the citizens. There is growing demand for integrated applications to search, plan and book different mobility services.
Part of the challenge is that setting up such an innovative integrated mobility platform means moving outside the exclusive control of traditional company boundaries. MaaS requires a business ecosystem where multiple organisations act in collaboration, mixing the traditional boundaries of business sectors and companies, and involving users in the co-creation.