Launch of on-demand ridesharing service by the moovel Group and KVV
Karlsruhe Transport Network (KVV) is joining forces with the Stuttgart-based moovel Group to introduce an on-demand shuttle service in March. The new mobility service is to be tested in a pilot phase during IT-TRANS. On these three days, trade fair visitors and local people can use the new mobility service free of charge.
The idea behind the pilot project is that users place their transport request via the “KVV.mobil” app and are then collected with a van at their location and brought to a destination of their choice – without any rigidly defined timetable. The users share the shuttle vehicle with other passengers. An algorithm calculates the fastest route through the city to one of more than 100 stops that are served. The on-demand ridesharing service is available on each of the three trade fair days, on Monday and Tuesday from 8 a.m. to midnight, on Thursday from 8 a.m. to 6 p.m. Users will not be charged during the piloting period.
The new mobility service is based on moovel’s on-demand platform, which enables the
efficient operation of a demand-oriented, flexible fleet using intelligent journey management –
so-called "routing", and the grouping of trip requests – so-called "pooling". During the pilot phase, the fleet will consist of ten Mercedes-Benz V-class vehicles. If other people have booked a similar journey, the moovel algorithm pools the requests so that one vehicle can be shared by several passengers (“ridesharing”). The routes to destinations in Karlsruhe are suitably dynamic, with travel and arrival times and optimum starting and ending stops calculated individually. To ensure that users get from A to B as quickly as possible, routes are constantly calculated and updated, factoring in real-time data from traffic updates and the public transport network. The algorithm also calculates the expected demand in advance, allowing the fleet size to be projected and managed accordingly.