Connected mobility apps: well established regionally, with room for improvement nationally
Searching for and booking connections, preferably all in one place: public transport customers are increasingly asking for apps that offer such services - preferably across different modes of transport.
Success for the Hamburg public transport association: in a recent study by Civity, the HVV Switch app took one of the top places. The consulting agency analysed the customer ratings of mobility apps. The result for HVV Switch: the app can keep up with commercial competitors such as Freenow and is "marginally even better rated".
Laurels for a transport association - with regard to mobility apps, this is by no means the norm in Germany. However, there are also providers who are consistently pushing ahead with their app development, such as local hero KVV, partner of IT-TRANS 2024.
The HVV is a good example of this. In addition to bus and train services, the Switch app now also includes services from companies such as Moia, Sixt Share, Miles, Free2Move, Share Now and the e-scooter providers Tier and Voi. "This means that all relevant free floating car-sharing companies in Hamburg can already be found in the app," says HVV spokesperson Constanze Salgues. The next step will be to connect the HVV Hop on-demand service and StadtRad.
And that's not all. The HVV has also succeeded in making all offers bookable within the app. The transport association does not provide precise information on the purchasing behaviour of users. However, the increasing number of downloads speaks for the success of HVV Switch: the utility programme has been downloaded more than 1.1 million times so far.